ABOUT LITTLE OLIN
A Note from designer Olga Jaeckel
I always consider fashion an art. Beautiful fabrics, textures, colors, and details, sometimes simple, sometimes sophisticated – they all inspire my imagination. As a proud mother of three wonderful children, I love to shop for them and with them. However, in this beautiful sea of amazing brands, I thought there was a void for young girls. I couldn’t find fun, stylish yet girly, sophisticated yet comfortable and durable outfits that BOTH my daughter and I were excited about. Suddenly, ideas filled with fun styles, colors, patterns and details started flowing in my head and that’s how Little Olin was born.
Ever since I was a little girl, I’ve had a strong passion for fashion. I would raid my mother and grandma’s wardrobes and try on all of their pretty clothes and beautiful, fancy dress coats that they stored in large brown closets, surrounded by the staple brown Soviet furniture. Growing up in Belarus, at the time of the Soviet Union, I felt like the only color allowed in the country was brown. The school uniform I had to wear every day was also brown, itchy and very boring, but my mom would tweak a few things here and there like adding a cute, little ruffle that would transform my uniform into an adorable, brown dress. That’s when I learn my first fashion lesson - little details and small changes can alter even a dull, brown school uniform into a cute dress just by adding the beautiful color of white. It was subtle, but powerful all at the same time. Needless to say - I haven’t owned anything brown ever since that uniform!
I was very fortunate to study art at Belarusian National Arts Museum in Minsk. For me, it was an escape into the world of refinement, beauty and sophistication. That’s where I learned about art, and its history. I was exposed to vibrant colors, various styles and techniques, details, textures and fashion. I fell in love with it all. I am forever grateful to my teacher Marina Alexandrovna, who taught me and other lucky girls how to love and appreciate art and gave us the gift of education through art, history, life and all its true beauty.
When the Iron Curtain came down, all of a sudden, we were all exposed to Western culture. Besides soap operas, like Santa Barbara and Hollywood movies like Pretty Woman, my friends and I were blown away by the fashion shows full of lovely, bright colors, luxurious fabrics and breathtaking designs. We would put on high heels and march up and down our small apartments pretending to be Cindy Crawford and Naomi Campbell wearing gorgeous gowns. We loved fashion. It was a magical world with beautiful people wearing magnificent clothes. That striking contrast shaped my taste in design and shows in my children’s fashion brand Little Olin: a mix of vibrant colors, fun prints and chic, but comfortable styles. Each and every piece is made with lots of love and attention to detail. Every collection is a smart line of pieces that you and your children will absolutely love and can wear for a special occasion or to school and still be comfortable and stylish. I hope these clothes will bring you as much joy as they bring to me, especially when I see my little girl wearing them! And I can assure you, you won’t find any brown, ha!